ASBJØRN

ASBJØRN

ASBJØRN

Das Dänische Pop Kid ist zurück mit einem pop-politischen Schlag ins Gesicht: Er fordert junge Männer zur Rebellion gegen Stereotype und zum Wandel männlicher Ideale auf. “Keep that pussy high, brave dick will follow!” – Der Dänische Pop- Künstler Asbjørn kündigt sein neues Album “BOY PWR” an ohne etwas schön zu reden. Der 1:40-lange Rap ist eine Ode an Girl Power, die das weibliche Ideal in der Popmusik verändert hat, sowie ein Appell an seine Jungs. “Ich möchte, dass wir mutiger sind; ich möchte, dass wir uns einen Scheiß darum scheren was die Gesellschaft als ‘maskulin’ definiert und anfangen es für uns selbst zu definieren”, sagt Asbjørn.
In seiner fünfjährigen Karriere hat Asbjørn treue Fans auf der ganzen Welt gesammelt. Die Idee für BOY PWR kommt aus der Interaktion mit diesen Fans, die ihm ihre Geschichten vor allem in sozialen Netzwerken erzählten. “Es ist ein Privileg und eine Verantwortung zugleich so ein passioniertes Publikum zu haben. Ich gebe mich ihnen hin und sie tun dies im Umkehrschluss genauso. Ob wir in Brasilien oder Berlin sind, wir müssen alle mit dem Mangel an Akzeptanz anderer und uns selbst klar kommen. BOY PWR ist eine Welt in der wir exakt die Version unser selbst sein können, die wir wollen.

“BOY PWR ist eine Reaktion auf das Fehlen von Vielfalt für Männer in Popkultur. Jahrzehnte des Kampfes von Künstlerinnen für das Recht auf Selbstbestimmung haben Pop und Jungendkultur für Mädchen verändert. „Wir sind keine Opfer der Pop-Industrie. Wir formen sie auch. Und tatsächlich identifizieren sich viele Jungen nicht mit den heutigen männlichen Idealen – we got to grow some balls and change that”, sagt der 24-jährige Sänger, Songwriter und Produzent.
Als Kind in den 90ern dachte Asbjørn sich selbst Choreographien zu Destiny’s Child und Spice Girls-Songs aus und auch heute sieht er sie als Inspiration. „Ich wollte wie sie sein. Die Girl Power Bewegung hat mich angesprochen, weil ich mich anders gefühlt habe als die Jungen in der Schule. Und ich wollte erkunden was es für mich bedeutet ein Mann zu sein – in meiner eigenen Art. Bei BOY PWR geht es darum dich selbst zu befreien und die Vielfalt im Mann-Sein zu feiern.“
Asbjørn hat bisher die zwei experimentellen Popalben „Sunken Ships“ (2012) und „Pseudo Visions“ (2015) veröffentlicht. Mit BOY PWR und dem ausdrucksstarken Titelstück (in dem sogar seine Eltern vorkommen!) betritt er neues Territorium.

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Asbjørn is back with a pop-political punch in the face, demanding boys to rebel against stereotypes and change the male ideal! “Keep that pussy high, brave dick will follow!” Asbjørn introduced his forthcoming BOY PWR project more than a year ago – without sugar coating: The 1 minute 40 seconds fast-paced title-vignette Boy Pwr is an ode to the girl power that changed the female ideal in pop music, as well as an appeal to his fellow boys. - “I want us to be braver, I want us to not give a f**k about what society defines as ‘masculine’ and start defining it ourselves,” Asbjørn says.
In his six-year career, Asbjørn has found devoted followers all over the world, and the idea for BOY PWR came from interaction with fans, often writing their (life) stories to him on social media. - “It’s both a privilege and a responsibility to have such a dedicated audience. I give myself to them and they give themselves back. Whether we’re in Brazil or Berlin, we’re all dealing with lack of acceptance from others, or ourselves. BOY PWR is a universe where we can be exactly the version of ourselves we want to be,“ the 25-year old singer, songwriter and producer explains.

Asbjørn spent most of 2017 writing new material, and playing a few shows in Germany, Switzerland and his native Denmark. In November he was signed to Virgin (Universal Music) in Germany, and the first song, Nothing 2 Lose off his forthcoming album, was released on February 23.
A second single, We&I came out on May 18. Asbjørn describes it as a ‘fuck-you-but-I-love-you-kind-of-song’. – “Writing it was like taking back the power over my own heart, like a personal mantra to celebrate that, despite of the heartache, someone finally hit me so hard that being myself was no longer enough; it had to be we instead of I,” he elaborates.
Although there is still no release date on the full album, Asbjørn is happy to talk about the concept: - “BOY PWR is a reaction to the lack of diversity for men in pop culture. Decades of female artists fighting for the right to be themselves changed pop and youth culture for girls. We are not victims of the pop industry. We shape it, too. And reality is that a lot of boys don’t identify with today’s male ideal - we got to grow some balls and change that,” he says.
As a kid in the 1990’s Asbjørn danced in his room to Destiny’s Child and Spice Girls, and today he still looks to them for inspiration. - “I wanted to be like them. The girl power movement resonated with me because I felt different from the boys in school, and I wanted to explore what it meant for me to be a guy on my own terms. BOY PWR is about freeing yourself and celebrating the diversity of being male,” he points out.
With his two experimental pop albums Sunken Ships (2012) and Pseudo
Visions (2015), Asbjørn marked his spot on the international scene. With his upcoming project, he steps into new territory. - “I have always been a total pop geek, and my new project is a tribute to the music I grew up with from the ’90’s mixed with my vision for pop music today - with all the heart and balls I can muster,” Asbjørn declares.
Until recently Asbjørn lived in Berlin but he is currently living and working in Copenhagen. On June 22nd Asbjørn returns to Berlin with his new band that among others features Berlin-based DJ La Boum Fatale in order to play the Midsommar Festival – one of his personal favourites: - “I can’t wait to be on stage at Midsommar after being a guest for the last three years. It’s one of my favorite traditions in Berlin, and I am so excited to see the beautiful peeps with flower hats dancing with me into the warm summer night!”

MORE FACTS:
• Asbjørn was born on July 2, 1992
• Asbjørn grew up with music teaching parents in a small village outside of
Aarhus Denmark’s second largest city, known for its active music scene.
• Asbjørn holds a Bachelor Degree from The Royal Academy of Music in
Aarhus.
• Asbjørn moved to Berlin in 2014 where he lived until recently. He now lives
and works in Copenhagen.
• Asbjørn made his debut at age 19 with his single The Criminal followed by
the album Sunken Ships. He has toured extensively ever since in Denmark,
Germany, Switzerland, England and the Netherlands. Live highlights
include Spot Festival (DK), Montreux Jazz Festival (CH), Reeperbahn
Festival (DE), Berlin Festival (DE), Electronic Beats (DE), JaJaJa Festival
(UK) and the Eurosonic Festival (NL).
• Asbjørn writes or co-writes his own material, and also plays most of the
instruments on his recordings. He owns and runs his own production
company Body Of Work jointly with his manager. In November 2017 the
company made a worldwide license deal with Virgin (Universal Music)
Germany.

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